CORE COMPETENCIES
At Burton, Livingstone & Kirk we have three very important core competencies:

1. Creating marketing plans, with a heavy focus on research, analytics, and measurable business metrics.
2. Positioning and branding – for both new and existing products and services.
3. Developing highly targeted and accountable direct response marketing programs.

Working within these core competencies, we can help you with:

	Market research
	Design, creation, and management of prospect databases
	Direct mail campaigns, both broad reach and very targeted high impact
	Print, television, and radio advertising campaigns
	Retention/loyalty programs
	Referral programs
	Cross-sell/up-sell programs
	Profiling and modeling of existing customers
	Maximization of customer lifetime value